Work

Reflections on phygital experiences: conceptual boundaries, wellbeing benefits and methodological suggestions

Year: 2023

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr-05-2023-0067

Authors: Dong-Jin Lee, Grace B. Yu, M. Joseph Sirgy

Institutions: Yonsei University, Duksung Women's University, North-West University, Virginia Tech

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4386689152

FWCI: 5.803

Cites: 32

Cited by: 22

Related to: 10