Work

B2C multi- to single-channel: the effect of removing a consumer channel preference on consumer retailer and channel choice

Year: 2023

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-01-2023-0026

Authors: Cheryl-lyn Ngoh, Hillary N. Mellema

Institutions: Kent State University, Saginaw Valley State University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4386689755

FWCI: 1.851

Cites: 73

Cited by: 7

Related to: 10