Work

The impact of brand value co-creation on perceived CSR authenticity and brand equity

Year: 2023

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-02-2023-4340

Authors: Fernanda Muniz, Francisco Guzmán

Institutions: Texas Woman's University, University of North Texas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4386695409

FWCI: 8.177

Cites: 148

Cited by: 31

Related to: 10