Revolutionizing the Indian market through eco-friendly sustainable products: The rise of vegan beauty inspired by nature
Year: 2023
Type: article
Abstract: This research paper explores the emergence and growth of vegan beauty products in the Indian market. With an increasing focus on sustainability, ethical consumerism, and wellness, vegan beauty has gained significant popularity among Indian consumers. The paper investigates the factors contributing to this rising trend, including the shift towards nature-inspired formulations and the demand for sustainable and cruelty-free alternatives. It also discusses the challenges faced by vegan beauty brands in India and highlights the strategies employed by them to overcome these obstacles. Through a comprehensive analysis of consumer behavior, market dynamics, and industry trends, this research paper provides valuable insights into the transformative impact of vegan beauty on the Indian cosmetics industry.
Authors: Dr. Anil Varma, Dr. Samrat Ray
Institution: International Institute of Management Studies
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4386748248