Work

How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants

Year: 2023

Type: article

Study design: Observational Study

Source: International Journal of Hospitality Management

DOI: 10.1016/j.ijhm.2023.103604

Authors: Kuo-Chien Chang, Yi-Sung Cheng

Institutions: Chihlee Institute of Technology, Western Carolina University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4386764417

FWCI: 8.991

Cites: 127

Cited by: 34

Related to: 10