Work

The effect of luxury brands’ sustainable fashion marketing types on authenticity, brand attitude, and purchase intention

Year: 2023

Type: article

Source: Journal of Global Scholars of Marketing Science

DOI: 10.1080/21639159.2023.2248154

Authors: Hojae Lee, Eunju Ko, Sanghoon Lee

Institution: Yonsei University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4386782849

FWCI: 6.875

Cites: 38

Cited by: 26

Related to: 10