Work

Building a Strong Brand

Year: 2023

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/979-8-3693-0019-0.ch012

Authors: Chenjerai Muchenje, Edwill Mtengwa, Forbes Kabote

Institutions: South East Technological University, Institute of Technology Carlow, Chinhoyi University of Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4386827230

FWCI: 7.467

Cites: 53

Cited by: 11

Related to: 10