Work

Connecting the Past and the Present: How Narrative-Based Representations Affect Perceptions of Brand Heritage

Year: 2023

Type: article

Source: Journal of the Association for Consumer Research

DOI: 10.1086/727834

Authors: Nathanael S. Martin, Noah VanBergen, T. Andrew Poehlman, Rashmi Adaval

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4386863582

FWCI: 2.644

Cites: 27

Cited by: 10

Related to: 10