Year: 2023
Type: article
Study design: Observational Study
Abstract: This manuscript concerned customer recognition of biodegradable packaging. The authors of this study took up this issue due to its topicality and importance for enterprises and customers. The authors conducted a survey among consumers that showed how customers perceived 100% biodegradable packaging. It explored the role of these packages in marketing activities in the organic products market. The purpose of this article was to determine customer awareness of 100% biodegradable packaging. A diagnostic survey with a sample of 1000 respondents was used. The survey results indicated that customers declared environmentally friendly attitudes; however, they were not always able to recognize biodegradable packaging. Providing correct answers on this topic did not depend on gender, health status, or place of residence, only on the age and education of respondents. The research results may have both practical and theoretical implications. The results contribute to the development of management sciences. The conclusions from the manuscript allow producers, not only in food, to design new, biodegradable packaging in accordance with the feelings and expectations of consumers. Thus, it can contribute to increasing the demand for products in ecological packaging.
Source: Sustainability
DOI: 10.3390/su151813980
Institution: Lublin University of Technology
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $2,447
OpenAlex ID: W4386880382