Work

Local Roots and Global Responsibility: Terroir Brands and Their Responsible Engagement

Year: 2023

Type: article

Source: Journal of International Marketing

DOI: 10.1177/1069031x231205255

Authors: Nathalie Spielmann, Christopher Williams, Ajay K. Kohli

Institutions: NEOMA Business School, ESSCA School of Management, Georgia Institute of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4386896244

FWCI: 2.905

Cites: 91

Cited by: 11

Related to: 10