Work

Entry decisions for vertically differentiated markets with brand spillovers

Year: 2023

Type: article

Source: European Journal of Operational Research

DOI: 10.1016/j.ejor.2023.09.024

Authors: Keita Nire, Nobuo Matsubayashi

Institution: Keio University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

Funders: Ministry of Education, Culture, Sports, Science and Technology, Japan Society for the Promotion of Science

Awards: Theoretical study of supply chain management based on the knowledge of behavioral economics, G6449457272

OpenAlex ID: W4386914065

FWCI: 5.818

Cites: 40

Cited by: 22

Related to: 10