Work

A Computer Vision Methodology to Predict Brand Personality from Image Features

Year: 2023

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2023.2250842

Authors: Yilang Peng, Taylor Jing Wen, Jing Yang

Institutions: University of Georgia, University of South Carolina, Loyola University Chicago

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4386923463

FWCI: 3.444

Cites: 51

Cited by: 13

Related to: 10