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Artificial Intelligence Techniques Applied in Precision Marketing: A Survey

Year: 2023

Type: conference-paper

Source: International Conference on Electrical, Computer, Communications and Mechatronics Engineering (ICECCME)

DOI: 10.1109/iceccme57830.2023.10253083

Authors: Nouhaila El Koufi, Abdessamad Belangour

Institution: University of Hassan II Casablanca

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4386953449

FWCI: 3.342

Cites: 15

Cited by: 7

Related to: 10