Work

AI technologies in the analysis of visual advertising messages: survey and application

Year: 2023

Type: article

Source: Journal of Marketing Analytics

DOI: 10.1057/s41270-023-00255-1

Authors: Larisa Sharakhina, Irina Ilyina, Dmitrii Kaplun, Tatiana Teor, Valeria Kulibanova

Institutions: Saint Petersburg State Electrotechnical University, The Russian Presidential Academy of National Economy and Public Administration, Saint Petersburg State University of Economics

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4387019608

FWCI: 15.47

Cites: 89

Cited by: 36

Related to: 10