Purpose Advertising and the Credibility Gap
Year: 2023
Type: article
Source: Journal of Advertising Research
DOI: 10.2501/jar-2023-021
Authors: Tyler Milfeld, Eric Haley
Institutions: Villanova University, University of Tennessee at Knoxville
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4387024874