Work

The personal is professional: exploring romantic relationship within the socioecology of an athlete brand

Year: 2023

Type: article

Source: European Sport Management Quarterly

DOI: 10.1080/16184742.2023.2257706

Authors: Nataliya Bredikhina, Katherine Sveinson, Elizabeth Taylor, Caroline Heffernan

Institutions: University of Kansas, University of Massachusetts Amherst, Temple University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4387060707

FWCI: 1.741

Cites: 58

Cited by: 11

Related to: 10