Work

Who will buy the idea of non-fungible token (NFT) marketing? Understanding consumers’ psychological tendencies and value perceptions of branded NFTs

Year: 2023

Type: article

Study design: Observational Study

Source: International Journal of Advertising

DOI: 10.1080/02650487.2023.2262859

Authors: Quan Xie, Sidharth Muralidharan, Steven M. Edwards

Institution: Southern Methodist University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Southern Methodist University

OpenAlex ID: W4387096590

FWCI: 15.3

Cites: 70

Cited by: 58

Related to: 10