Bir Üniversitenin Öğrencilerinde Çevrimiçi Alışveriş Bağımlılığı Düzeyini Etkileyebilecek Olası Faktörlerin ve Bunun Benlik Saygısı Düzeyiyle İlişkisinin Değerlendirilmesi
Year: 2023
Type: article
Study design: Observational Study
Abstract: Objective: The aim of this research is to assess the possible influencing factors on the level of online shopping addiction (OSA) in university students and its relationship with the level of self-esteem. Methods: This study is cross-sectional and designed as an online survey and scale application. The study group consisted of 202 university students. The level of OSA was evaluated with the Online Shopping Addiction Scale (OSAS). Rosenberg Self-Esteem Scale (RSES) was used for determining the level of self-esteem. Statistical analyses were conducted using the Mann-Whitney U test, Kruskal Wallis test, and Spearman Correlation test. Results: At the end of this study, the OSAS in the study group was found to be moderate (Median: 38.00). Especially being a woman, having a female-dominated circle of friends at school, shopping for oneself, spending most of her pocket money on online shopping, and a high frequency of shopping were found to be associated with OSA (For each one p0.05). Conclusion: The OSAS in the study group was found to be moderate.
Source: DergiPark (Istanbul University)
Institutions: Izmir Kâtip Çelebi University, Eskişehir Osmangazi University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W4387228039