Work

Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing

Year: 2023

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2023.103594

Authors: Liu Fan, Yawei Wang, Jian Mou

Institutions: Ocean University of China, Pusan National University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Natural Science Foundation of Shandong Province

Award: G4044050371

OpenAlex ID: W4387424035

FWCI: 17.96

Cites: 64

Cited by: 68

Related to: 10