Linking Green Human Capital, Green Transformational Leadership, Green Dynamic Capabilities, and Green Innovation: A Moderation Model
Year: 2023
Type: article
Abstract: Although the notion of green human capital (GHC), as a critical component of green intellectual capital (GIC), has acquired significant attention among researchers and practitioners, its relationship with green innovation (GI) performance continues to remain unclear.The present research aims to address this knowledge gap by distinguishing GI adoption and integration in the context of developing countries, i.e., Morocco.Based on natural resource-based view (NRBV), this study evaluates the direct effect of GHC on GI.Most importantly, this research examines the moderating role of green dynamic capabilities (GDCs) and green transformation leadership (GTL) on the link between GHC and GI.Using a quantitative exploratory approach, data were obtained from 201 knowledge-intensive SMEs in Morocco.PLS Path Modeling (PLS-SEM) is applied to test the hypotheses.The results demonstrated that GTL is a critical underlying mechanism that moderates GHC and GI's relationship.However, results confirmed the negative moderation of GDCs for the relationship between GHC and GI.This research opens up a new way for environmental management practices that can help knowledge-intensive SMEs to achieve green products and process innovation.Thus, this study incites top management teams (TMT) to give more importance to GHC as a critical source of green business innovation and sustainable competitive advantage.
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4387425475