Work

Customer experience in coffee stores: A multidisciplinary Neuromarketing approach

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.2184

Authors: Gaia Rancati, Thi Thu Thao Nguyen, Danae Fowler, Maurizio Mauri, Carsten D. Schultz

Institutions: Middle Tennessee State University, Allegheny College, Università Cattolica del Sacro Cuore, FernUniversität in Hagen

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4387436869

FWCI: 6.314

Cites: 104

Cited by: 41

Related to: 10