Who still shops at omnichannel fashion department stores? An analysis of generational cohorts and intent to purchase
Year: 2023
Type: article
Study design: Observational Study
Authors: Cydni Meredith Robertson, Caroline Kopot
Institutions: The Ohio State University, University of Missouri
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4387673408