Work

Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda

Year: 2023

Type: editorial

Source: International Journal of Information Management

DOI: 10.1016/j.ijinfomgt.2023.102716

Authors: Nir Kshetri, Yogesh K. Dwivedi, Thomas H. Davenport, Niki Panteli

Institutions: University of North Carolina at Greensboro, Symbiosis International University, Swansea University, Deloitte (United States), Massachusetts Institute of Technology, Babson College, Lancaster University

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4387745359

Cites: 39

Cited by: 699

Related to: 10