Work

Customer participation in manufacturing firms’ new service development: the moderating role of CRM technology

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-03-2022-0142

Authors: Todd Morgan, Wesley Friske, Marko Kohtamäki, Paul Mills

Institutions: Cleveland State University, Missouri State University, University of Vaasa

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4387879142

FWCI: 4.231

Cites: 104

Cited by: 16

Related to: 10