The Influence of Source Credibility and Inspiration on Tourists’ Travel Planning Through Travel Vlogs
Year: 2023
Type: article
Study design: Observational Study
Abstract: This study investigated the effects of viewing travel vlog experiences on online tourists’ travel planning behavior. Based on integrating cognitive emotion theory (CET) and the source credibility model (SCM), this study illuminates the mechanics of inspiration formation and its mediation role between credible vlogger characteristics and travel planning behavior. The study surveyed 423 online tourists in Vietnam who use travel vlogs to plan their travels. The study found that sincerity, professionalism, and attraction all positively affect inspiration, but attraction had the biggest effect. Inspiration partially mediated the relationship between sincerity and travel planning behavior, while the influence of professionalism and attraction on travel planning behavior was fully mediated by inspiration. The study suggests that travel vloggers need to create products that clearly portray their ethos and can connect emotionally with online tourists. Hospitality and tourism businesses should collaborate with travel vloggers to enhance their brand image.
Source: Journal of Travel Research
Institution: University of Economics Ho Chi Minh City
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4387905528