Work

Unpacking the influence of anthropomorphism and stereotypes on consumer attitude towards luxury brand

Year: 2023

Type: article

Study design: Observational Study

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-04-2023-0273

Authors: Gunjan Malhotra, Gunjan Dandotiya

Institution: Institute of Management Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4387932918

FWCI: 5.289

Cites: 67

Cited by: 20

Related to: 10