Work

Methodological fitness-for-purpose in the phygital age: the case of luxury

Year: 2023

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr-07-2023-0096

Authors: Michael J.G. Parnwell, Kelly Meng

Institutions: University of Leeds, Goldsmiths University of London

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4387945715

FWCI: 2.38

Cites: 37

Cited by: 9

Related to: 10