Work

The role of brand gratitude in consumer relationships with cool brands

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-02-2023-4343

Authors: Melanie Moore Koskie, Ryan E. Freling, William B. Locander, Traci H. Freling

Institutions: Louisiana Tech University, The University of Texas at Arlington

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4387961683

FWCI: 7.14

Cites: 89

Cited by: 27

Related to: 10