Work

Does integrated store service quality explain omnichannel shoppers' online brand advocacy behaviors?: role of memorable shopping experiences, store attachment, and relationship strength

Year: 2023

Type: article

Study design: Observational Study

Source: The TQM Journal

DOI: 10.1108/tqm-05-2023-0147

Authors: Thamaraiselvan Natarajan, Deepak Ramanan Veera Raghavan

Institution: National Institute of Technology Tiruchirappalli

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4387971841

FWCI: 5.553

Cites: 79

Cited by: 21

Related to: 10