Exploring the Influence of Entrepreneurial Marketing on Business Performance: Based on Spontaneous Order
Year: 2023
Type: article
Abstract: In today’s dynamic and uncertain business landscape, it is crucial to identify the key factors and criteria that enhance performance and develop growth strategies. However, the application of the concept of spontaneous order or self-organization in management and business, particularly from a marketing perspective, remains relatively unexplored. This research aims to examine the correlation between innovative and entrepreneurial marketing and business performance using the spontaneous order model framework. Through a comprehensive review of existing theories and employing descriptive analysis, this study bridges the gap in current literature by providing a thorough understanding of the research variables and addressing the lack of theoretical investigations in this field. The main objectives of this study are to identify the main conclusions regarding innovative and entrepreneurial marketing’s impact on business performance within the context of the spontaneous order model framework.
Authors: Svend Hollensen, Serveh Saeidi
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4387984674