Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust
Year: 2023
Type: article
Source: Journal of Consumer Behaviour
DOI: 10.1002/cb.2271
Authors: Fernanda Muniz, Kristin Stewart, Lívia Magalhães
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4388083554