Work

Corporate social advocacy and brand authenticity: Evaluating the influences of promise types and value congruence

Year: 2023

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2023.2275724

Authors: Nicole O’Donnell, Yanni Ma, Yoon-Joo Lee, Minhee Choi

Institutions: Washington State University, Oregon State University, Texas Tech University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4388089563

FWCI: 5.024

Cites: 47

Cited by: 19

Related to: 10