Work

How in-store sensor technologies can help retailers to understand their customers: overview on two decades of research

Year: 2023

Type: article

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/09593969.2023.2273256

Authors: Merlind Knof, Ruth Stock-Homburg, Jordin Schurer

Institution: Technische Universität Darmstadt

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4388096713

FWCI: 4.231

Cites: 66

Cited by: 16

Related to: 10