Work

Analyzing the green marketing approaches and their impact on consumer behavior toward the environment in China: a logistic regression approach

Year: 2023

Type: article

Study design: Observational Study

Source: Environment Development and Sustainability

DOI: 10.1007/s10668-023-03985-5

Authors: Zhifeng Zhang, Fariha Sami, Irfan Ullah, Sami Ullah Khan, Salahuddin Khan

Institutions: Yellow River Conservancy Technical Institute, Shaheed Benazir Bhutto Women University Peshawar, Nanjing University of Information Science and Technology, Gomal University, King Saud University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

Funder: King Saud University

OpenAlex ID: W4388230758

FWCI: 2.644

Cites: 41

Cited by: 10

Related to: 10