Work

Das B2B Marketing Öko-System – Eine Reise durch die bunte Welt der B2B Begriffe

Year: 2023

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-40037-8_3

Author: Uwe Seebacher

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4388236883

FWCI: 4.073

Cites: 41

Cited by: 6

Related to: 10