Work

Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response

Year: 2023

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2023.2276625

Authors: Rachel Esther Lim, Ji Mi Hong

Institutions: Oklahoma State University, Inha University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4388409189

FWCI: 2.644

Cites: 108

Cited by: 10

Related to: 10