Work

When does customization improve brand attitude?

Year: 2023

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-06-2022-4043

Authors: Pielah Kim, Hua Chang, Rajiv Vaidyanathan, Leslie Stoel

Institutions: Marymount Manhattan College, Towson University, University of Minnesota, Duluth, Miami University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4388412249

FWCI: 1.108

Cites: 54

Cited by: 7

Related to: 10