Sustainable environmental performance: The mediating role of green reputation in the choice of green marketing or green demarketing
Year: 2023
Type: article
DOI: 10.1002/csr.2658
Authors: Chao‐Hung Wang, Wei‐Jr Juo
Institution: Ling Tung University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Award: G340732615
OpenAlex ID: W4388461578
