Work

Influences of omnichannel integration and value congruence on customer patronage: the flow theory perspective

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2023.2279142

Authors: Lin Liu, Yang Li, Hefu Liu, Zhengzhi Guan

Institutions: University of Science and Technology of China, Hefei University of Technology, Beijing Normal-Hong Kong Baptist University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: 全渠道背景下的人机协作服务对顾客智慧消费的影响机制研究

OpenAlex ID: W4388513723

FWCI: 2.644

Cites: 98

Cited by: 10

Related to: 10