Work

Defining the identity-image gap: an analysis of a collective wine brand

Year: 2023

Type: article

Study design: Observational Study

Source: International Journal of Wine Business Research

DOI: 10.1108/ijwbr-10-2022-0039

Authors: Antonio Spiga, Jean-Marie Cardebat

Institutions: Université de Bordeaux, Bordeaux Sciences Économiques

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4388537675

FWCI: 3.169

Cites: 75

Cited by: 12

Related to: 10