Work

Extension of heritage brands and consumer purchase intention with the moderating role of pop culture involvement: an empirical analysis of time-honoured brands in China

Year: 2023

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-05-2023-0442

Authors: Jinhua He, Jiaxin Xiang, Jing Wang

Institution: Hunan Normal University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4388740852

FWCI: 4.231

Cites: 49

Cited by: 16

Related to: 10