Work

Shaping extendibility: The influence of circular versus angular shapes on consumer brand extension evaluation

Year: 2023

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2023.114366

Authors: Yi Wu, Yuanyuan Cai, Xiaohan Zhou, Xinyi Huang

Institutions: East China Normal University, Shanghai University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, National University's Basic Research Foundation of China, Fundamental Research Funds for the Central Universities, Humanities and Social Science Fund of Ministry of Education of China

Awards: G2126219257, G2771118578, G476352111, G692142397, G716191546

OpenAlex ID: W4388749892

FWCI: 1.266

Cites: 69

Cited by: 8

Related to: 10