Work

Do atmospheric cues matter in live streaming e-commerce? An eye-tracking investigation

Year: 2023

Type: article

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2023.101334

Authors: Xinjia Tong, Yuangao Chen, Shasha Zhou, Shuiqing Yang, Hui Jiang

Institutions: Beihang University, Zhejiang University of Finance and Economics, Tongji University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Office for Philosophy and Social Sciences, National Social Science Fund of China

Award: G1824476571

OpenAlex ID: W4388798111

FWCI: 7.404

Cites: 129

Cited by: 28

Related to: 10