Work

Exploring personal savings versus hedonic consumption in the new normal

Year: 2023

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-07-2023-0422

Authors: Astha Sanjeev Gupta, Jaydeep Mukherjee

Institutions: International Management Institute, Management Development Institute

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4388925613

FWCI: 3.429

Cites: 50

Cited by: 13

Related to: 10