Work

Effect of status threat on preference for cross-domain self-improvement products: The moderation of trade-off beliefs

Year: 2023

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2023.114400

Authors: Yaming Wang, Xingyuan Wang, Haipeng (Allan) Chen, Qiang Ouyang

Institutions: Shandong University of Traditional Chinese Medicine, Shandong University, University of Kentucky

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Office for Philosophy and Social Sciences, National Social Science Fund of China

Award: G9000253254

OpenAlex ID: W4388958846

FWCI: 5.818

Cites: 54

Cited by: 22

Related to: 10