Work

The influence of football celebrity endorsements on the attention paid to advertising: eye tracker research related to amateur online poker players in Portugal

Year: 2023

Type: article

Source: Soccer and Society

DOI: 10.1080/14660970.2023.2284891

Authors: Luis Mañas-Viniegra, Ana I. Veloso, Patricia Núñez-Gómez

Institutions: Universidad Complutense de Madrid, University of Aveiro

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4389048123

FWCI: 0.266

Cites: 85

Cited by: 1

Related to: 10