Work

The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Marketing Analytics

DOI: 10.1057/s41270-023-00268-w

Authors: Sıddık Bozkurt, David Gligor, Serhat Ozer, Serap Sarp, Rajesh Srivastava

Institutions: Osmaniye Korkut Ata University, Florida Gulf Coast University, Abdullah Gül University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4389204492

FWCI: 8.631

Cites: 85

Cited by: 20

Related to: 10