Work

Does cross-channel consistency always create brand loyalty in omni-channel retailing?

Year: 2023

Type: article

Study design: Observational Study

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-12-2022-0517

Authors: Ting Liu, Minghao Liu

Institution: Shanghai University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4389299751

FWCI: 7.14

Cites: 66

Cited by: 27

Related to: 10