Work

Discovery brand authentic and sensory experience influencing word of mouth with mediation and moderation setting

Year: 2023

Type: article

Study design: Observational Study

Source: Current Issues in Tourism

DOI: 10.1080/13683500.2023.2289591

Author: Yung-Chuan Huang

Institution: National Kaohsiung University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4389461978

FWCI: 3.173

Cites: 65

Cited by: 12

Related to: 10