Work

Optimising Customer Segmentation in Digital Marketing Using Predictive Analytics: A Review of Literature

Year: 2023

Type: preprint

Study design: Systematic Review

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.4662191

Authors: Jude Osakwe, Albertina Shilongo, Mery Ziezo

Institutions: Namibia University of Science and Technology, International University of Management

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4389633754

Cites: 22

Cited by: 9

Related to: 10